SETsquared Workshop: Take a stand with your brand and cut through the noise

Time: from 2:00 PM to 4:00 PM 

Register here

Workshop leader - Caroline Macdonald, OggaDoon

Brand business

Is your brand working for you?  Do you know what it needs to do for your business? If you are starting out, needing to raise capital or investment or simply increasing revenue, your brand should be one of your leading assets.   This workshop explores how to get the best out of your brand by understanding values and strengths, perception and promises and how these add up for your business.  You will be able to critically appraise your own brand and plot how to improve its commercial value.

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