Rosie has a production and marketing background in broadcast and interactive media having joined BBC Online in its formative years. In 1999 she moved to Amsterdam to launch and run the entertainment portals for European cable ISP, Chello Broadband. She went on to become Production Director at UPC Media to be part of the team that deployed a multiligual Interactive TV product on multiple set top box technologies. Since returning to the UK, Rosie has launched a consultancy, worked with a venture capital advisory firm and co-founded a startup. She joined SETsquared in 2014 as Entrepreneur in Residence in Bath.