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SETsquared is a unique enterprise partnership and a dynamic collaboration between the six leading research-led UK universities of Bath, Bristol, Cardiff, Exeter, Southampton and Surrey. As a world-leading business incubator, we provide a wide range of highly acclaimed support programmes to help turn ideas into thriving businesses.

Whatever stage you’re at – whether you’re a student, academic researcher, start-up tech founder or running an innovative SME – our programmes are tailored to support your venture throughout its lifecycle.

SETsquared in figures

Since launching in 2002, we have supported over 5,000 entrepreneurs helping them raise £4.4bn investment.

Independent research carried out by Warwick Economics has estimated the economic impact of SETsquared-supported companies to be £15.7bn, with the creation of 15,600 jobs. See our recent Impact Report

Some of the world’s most disruptive technologies have originated from University research – this has and will continue to change our business and technology landscape.

SETsquared alongside our partner universities is helping to facilitate this process by putting in place a number of schemes and programmes which not only are helping researchers to work more innovatively but also to ensure external business is able to tap into the resources and expertise available within universities.


Our mission is to turn innovation into thriving business and drive economic growth within our regions and across the UK. We aim to maximise the impact of the combined research portfolios of the six university partners for social and economic benefit and to provide support to academics, students and local businesses to instil an entrepreneurial spirit across our regions.


businesses supported since 2002



contributed to the UK economy



jobs have been created with our help

Meet SETsquared

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  • Andrew Wray

    Andrew Wray

    Director of Research Impact & Development

  • Kimberley Brook

    Kimberley Brook

    SETsquared Bristol Director, University of Bristol

  • Serena Giaminardi

    Serena Giaminardi

    Head of Programmes and Investment, SETsquared

  • Andrea Kelly

    Andrea Kelly

    SETsquared Centre Manager, University of Bath

  • Marty Reid

    Marty Reid

    SETsquared Interim Executive Director

  • Rhys Pearce-Palmer

    Rhys Pearce-Palmer

    Innovation Operations Manager, Research and Innovation Services, Cardiff University

  • Joe Pearce

    Joe Pearce

    Head of Business Support, University of Exeter | Chair of Business Acceleration Practice Group, SETsquared

  • Karen Brooks

    Karen Brooks

    Programme Director, SETsquared

SETsquared is a partnership between

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