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ADV invests in MoveGB

SETsquared Bath member, MoveGB, has recently announced investment from Accelerated Digital Ventures (ADV). This is the first series of investment from the sustainable investment engine in digital technology businesses and early stage seed partners across the UK.

MoveGB aims to remove all barriers to fitness. It offers its users access to many different fitness venues, classes and type of sport all under one membership.

Lee Strafford, ADV’s CEO, says, “There are now thousands of startups setting up across the UK and Ireland. This growth has been hugely fostered by seed partners – the early stage funds, incubators, accelerators and angels – which commit time and funding to helping these businesses grow. However we calculate there is still a circa £3.5B venture gap in the UK. ADV is committed to creating a nationwide venture platform, to plug this gap by funding digital technology companies with institutional capital right across the lifecycle, from seed through to scaling big.”

Alister Rollins CEO of MoveGB, says, “ADV’s investment will help us in our journey to bring MoveGB to a wide audience. Everyone wants to be healthy and active for life. Move is the ‘Netflix’ of physical activity and is now the largest activity marketplace in the UK with over 200,000 users and 3,000 providers from Virgin Active, to independent yoga studios and climbing walls. Variety moves you which is why Movers are four times more likely to be active than single venue users.”

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