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Agenda: Two-day Entrepreneur’s Programme

Day 1: Canvas and Design

Session 1: Introducing the Business Model Canvas

  • Why innovations fail and why they succeed BIG
  • Innovation Best Practice and using the Business Model Canvas

Session 2: The Customer

  • Identifying customers, their problems and the impact
  • Finding groups of customers that form market segments

Session 3: Value proposition and routes to market

  • Understanding the all-important problem/solution fit
  • Choosing go-to-market strategies

Lunch and networking

Session 4: Business Model Design

  • Business Model Mechanics
  • Market research and trigger questions

Session 5: Prototyping Business Models

  • Exploring and prototyping business models
  • Trigger questions, research and iterations

Day 2: Test your idea and present it

Session 7: Customer Insight and Business Model Testing

  • Reaching your customers
  • Prioritising assumptions to test and collecting evidence

Session 8: Finance and Investor Perspective

  • Investors and Investor Psychology – who’s buying?
  • Understanding an investors view of a Business Model

Session 9: Present your business model story

  • Simplicity is Compelling
  • Presentation style

Session 10: Business Model Canvas presentations

Session 11: Speed mentoring

Celebrations and networking

SETsquared is a partnership between

  • University of Bath
  • University of Bristol
  • University of Exeter
  • University of Southampton
  • University of Surrey