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BetterPoints Limited

BetterPoints works with NHS Trusts, CCG’s, Local Authorities and organisations to increase physical activity, promote active and sustainable travel and improve well being.
Theoretically grounded in established psychological theories of motivation and the latest thinking in behavioural science, our technology and programmes are evidence based, flexible and can be deployed quickly and cost effectively.
Our flexibility means that rewards and messaging can be configured differently in each area and for individual projects and target audiences. Reporting, on both tracked quantitative data and in- context self report, is at the population or individual level, allowing success to be measured on the basis of real behaviour change not just sheer numbers.
We are working with academic partners to increase personalisation through machine learning. To continuously improve the effectiveness of our digital behaviour change intervention for our end users and ROI for our partners.

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SETsquared is a partnership between

  • University of Bath
  • University of Bristol
  • University of Exeter
  • University of Southampton
  • University of Surrey