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Kaiasm inverts the conventional business model of supply-and-demand – that declining model where businesses focused on supply arrangements and where customer demand was something you had to create. Maybe this sounds familiar?
Kaiasm clients carry products that they know are wanted in their marketplace; they learn to use the words their customers use, learn to categorise how they categorise and to think how they think. This is the new model of demand-and-supply; a new model that we call Demand Economics.
Kaiasm is a new service that uses human-guided artificial intelligence and big data to create a new kind of market insight from the measurable demand of tens of millions of people in market spaces of tens of thousands of retail competitors.
Retail is changing fast, and those retailers who change with it, embracing the complexity of this new world and adopting this new model, are reaping enormous competitive advantage.

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  • University of Bath
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  • University of Exeter
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  • University of Surrey