EVENTS

Natasha McKenzie is a Director of Estrella Green, delivering applied marketing strategy to technology clients.

Natasha has nearly twenty years’ solid marketing expertise and a keen understanding of how to build brands and articulate them. The first decade of her career was spent working for leading multinational agencies McCann Erickson Worldgroup and M&C Saatchi.

This workshop will draw on Natasha’s experience in shaping corporate strategy, developing marketing plans, establishing best practice and delivering against clear KPIs.

Who should attend?

CEOs and Company Directors (C-suite)

Agenda:

• Market research (tools, market information, why it’s important)
• Competitor (set, research, benchmarking and positioning)
• Audience (research, segmentation, personas and insight)
• Communication (brand architecture, value proposition, messaging hierarchy and communication planning)
• Investor presentation

Learning Objectives:

• Background to branding
• Feedback on your elevator pitch
• Competitor benchmarking
• Audience segmentation and personas
• What makes a good pitch deck
• How to create brand guidelines
• A guide to communication planning and social media activity
• Demystifying marketing
• How to create a brand brief