EVENTS

SETsquared Workshop: How PR can deliver better SEO results for your business

Speakers: Lis Anderson, Director & Evelina Jankauskyte, Senior Digital PR Consultant, AMBITIOUS PR

There is one thing that both SEO and PR strategies have in common for a business or brand and that’s building and maintaining brand reputation. Where SEO is digitally focused, PR has the overarching ability to impact SEO through offline and online activity. Together, these are powerful tools for helping businesses get found, raise brand awareness and ultimately improve traffic to your website.

This session will take you through the basics of getting a PR strategy right and showcase how PR activities can deliver SEO results while increasing brand awareness for your business.

This workshop is great for anyone trying to make SEO work to drive brand awareness, or anyone who is thinking about PR for their business. Attendees will take away practical tips on the different ways they can do PR on a budget and the objectives that you should be measuring.

Workshop structure:

• Introductions
• Why SEO is important for your online brand presence
• Basics of PR & SEO  how they work hand in hand
• Case studies of how PR & SEO working together delivers results
• Tools & tips for your business
• Setting your objectives & measuring results
• Q+A

About the speakers:

Lis Anderson co-founded Bristol-based AMBITIOUS, a PR communications consultancy specialising in working with high growth, owner-managed entrepreneurial businesses & organisations. Lis has over 20 years’ experience in the creative digital media industry spanning the communications mix including communications strategy, marketing communications, social media & stakeholder relations.

Evelina Jankauskyte is a Senior Digital PR Consultant and has experience of working for award winning fast growth integrated agencies. Her experience spans consumer and business-to-business communications and she has worked with a wide range of businesses from well-known household brands through to specialist fin-tech companies and start-ups.