EVENTS

Led by expert trainer, Katharine Bourke, and her 30 years of experience in business development in both sales and marketing roles, this masterclass will help you build a B2B sales strategy for your health and wellbeing organisation. 

During this session, you’ll gain a deeper understanding of the essential building blocks of a robust sales and marketing strategy. We will cover the key components of constructing and operationalising a successful sales pipeline, as well as the techniques for negotiating and securing pivotal meetings with potential clients.

By attending this workshop, you will have the opportunity to reflect on and actively practice a variety of proven sales and negotiation strategies. This includes detailed methods for building an effective pipeline and identifying the right decision-makers to engage with.

This masterclass is designed to ensure that you leave with practical, actionable steps that you can immediately implement in your day-to-day activities. Additionally, you will acquire new sales and communication materials that will enhance your toolkit, empowering you to drive better results and achieve your business objectives more efficiently.

To join this free-to-attend session, you must be member of The FWD Project. Head to The FWD Project landing page to register for this event.