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Event Outline: [email protected]

Applications open  12 July 2022
Deadline for companies to submit application form attaching their 1-page executive summary and logo 09 September 2022, 9.00am
Companies to engage with local centres/EIR w/c 12 September
1st Online Panel Selection Session with external investor panel + internal observers 27, 28 and 29 September
2nd Online Panel Selection Session with external investor panel + internal observers
3rd Online Panel Selection Session with external investor panel + internal observers
Written feedback & notification to inform companies about the outcome of the selection (up to 25 companies) following online panel selection sessions. Information Pack w/c 3 Oct
Investment Programme: Webinar – Investment Campaign, Impact & Perfect Pitch – Compulsory w/c 10 Oct, 4 hours – 2 dates
Investment Programme: Pitch Practice sessions – In person – Compulsory 01, 02, 03 November 
Written feedback & notification to inform companies about the outcome of the final selection (up to 20 companies) following Pitch Practice sessions w/c 07 November 
Deadline for updated company 1-page summary 07 November 
Investment Programme: Envestry session – Online – Compulsory 08, 09 and 10 November
Investment Programme: Presentation refinement & Coaching session – Online – Compulsory 11, 16 and 17 November
Deadline for submitting electronic presentations for use at the showcase  21 November
Investment Programme: Webinar – How to get the most out of the event – Compulsory 23 November, 14.00
Final Information Packs sent to exhibiting/pitching companies along with draft Delegate List 24 November 2022

18.30 – 21.30 : Setup and dress rehearsal of presentations, London

30 November 2022

08.30 – 17.00: 20th Anniversary Showcase and Exhibition, London

Thursday, 1 December 2022

Selecting the companies to exhibit and pitch (all stages are compulsory):

STAGE 1: Date: Application deadline for companies 09 September, 09.00

Once applications are validated, companies will be invited to attend an online pitching session. A maximum of 45 companies will pitch online (if applications exceed this number, applicants will be selected on a first to apply basis).

At the online selection session, each company will give a 5-minute pitch to a panel of external investors and experienced entrepreneurs. A 10-minute Q&A from the panellists will follow each pitch.

The aim is to select up to 25 companies to go forward to the second stage: Investment Programme & Campaign Part A

STAGE 2: Selected companies will be given further support to hone their pitching skills via their local incubators. They will attend an online Perfect Pitch and Investment Campaign session and an in person Pitch Practice session.

Following the Pitch Practice sessions, the aim is to select up to 20 companies to go forward to stage 3: Investment Programme & Campaign Part B 

STAGE 3: The final selected selected companies will need to continue engagement with their local centre, attend a webinar and one-to-one pitch refinement and investment campaign sessions.

All companies selected to pitch at the showcase on 1 December will be required to attend the dress rehearsal on the evening of the 30 November in London ready for the showcase on 01 December.

5-minute Pitch Guideline:

What are they looking for in a pitch and what questions do they want answered?

In general, the audience is looking for an overview/snapshot of your value proposition in the time allocated. They are not expecting huge amounts of detail about how your solution works but are interested in the overall business opportunity that you are presenting. As a guide it is recommended that you cover the following questions:

  • The Problem
    What is the problem that you are trying to solve?
  • The Solution
    What is your solution to that problem?
  • The Opportunity
    What is the market opportunity for your solution?
  • The Business Model
    Explain how the business model works? How are you going to make money and what investment are you looking for? What social and environmental impact your company will have?
  • The Team
    Who are they and what is their relevant experience?
  • The Ask
    What do you need in terms of next steps?


If you have any questions regarding the selection process or investment programme please email [email protected] or call Emilie King on 07415 666896.

Go back to application page

SETsquared is a partnership between

  • University of Bath
  • University of Bristol
  • University of Exeter
  • University of Southampton logo
  • University of Surrey