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GWI is home to the world’s largest consumer survey, putting accurate, up-to-date and easy-to-use information on 2bn consumers at your fingertips.

Giving startups access to data usually only accessible by large Corporations and brands.

GWI Accelerator is a brand new initiative from GWI to help early-stage startups. GWI already works with some of the world’s largest brands and corporations (from Google, Facebook, Dell, and Samsung to Tiktok, Snapchat, Spotify, and Netflix), helping them develop their existing customer base, reach new customers and enter new markets, all under the guiding principle of the importance of understanding your target audience – who they are, where to find them, how to engage them.

Our survey-collected data, accessed via our platform, can be tailored to suit whichever audience or market is needed by using over 40,000 data points covering demographics, attitudes, motivations, purchase behaviour, media consumption, marketing touchpoints and online activities of both consumers and B2B buyers.

Founded in 2009, GWI is still a relatively young company and our startup years aren’t far behind us – hence we recognise both the importance of startups to the economy and the challenges they face as they grow. For this reason, our desire is to “level the playing field” by giving early-stage startups access to the same data and insights that the large corporations and brands have the advantage of already using. As part of the GWI Accelerator initiative, we’ll train startups on our platform so they can identify the data necessary to uncover the insights they need – whether it’s identifying the gap in the market, sizing the opportunity, or defining their GTM strategy.

Next Steps

Please note this partnership offer is only available to businesses supported by a SETsquared Business Acceleration Centre. Please contact Hugo Armitage for details on how to sign up to the GWI deal. Please include your company name and which SETsquared centre you are affiliated to, and Hugo will be in touch.

Contact Hugo



Please note: all offers are correct to the best of our knowledge. The final terms of the deal will be arranged between the SETsquared supported company and the provider. SETsquared will not be held responsible for any inaccuracies listed in any of the offers, please Contact Us to let us know if this deal is not as listed. Thank you.

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