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Digital Entrepreneurs Programme

Supporting business growth and helping innovative digital companies in Hampshire and Surrey achieve their potential



Hear from other entrepreneurs who have gone on to raise significant investment


Hone your pitch in front of a panel of investors and expert mentors


Receive valuable feedback to shape your proposition from the speed mentoring session


Build a detailed picture of your potential customers and prospects

About the Workshop

Fast-paced and dynamic, this fully-funded, free programme is designed for founders of digital businesses.

Back with an all-new format, the SETsquared Surrey Entrepreneurs’ Programme will take you from a simple idea to a validated, pitch-ready proposition faster than you can say “Lean Start-up”! This is a two-part course led by our Entrepreneurs in Residence, who are seasoned experts in supporting high-tech, high-growth start-ups.

Built on Strategyzer’s Business Model Canvas, you’ll deep dive into your business model, value proposition, customer segmentation, channels for winning customers and revenue model, helping you to build a strong foundation for a profitable and successful business. It’s designed to be very practical and hands-on and you’ll be putting theory into practice on your own business as well as other established business models.

The programme culminates in the opportunity to pitch your business model to a panel of experts and also speed mentoring which will give you lots of valuable feedback on your business.

The Programme is funded by the University of Surrey.

Following the programme entrepreneurs with the strongest business plans may be offered business incubation support.


Who should apply?

The programme is open to registered businesses with a digital tech-based product or service in the Hampshire and Surrey area. Applicants do not need to be associated with SETsquared’s university partners in any way.

Put these two parts together – understanding the value proposition for your solution, and understanding the problem you’re solving from your customer’s perspective – and you have the solid platform from which to build your business and product development strategy. You’ll hear not only from our in-house experts at the SETsquared Surrey business incubator but also from alumni business founders who have launched and scaled successful technology products within the incubator.

SETsquared’s Entrepreneurship Programme was life changing. It was an incredibly valuable experience and I wish I’d had the opportunity to take part in a programme like this when I originally went into business 10 years ago.

James Hill, Director, Fudge Animation Studios

The Entrepreneur’s Programme was really valuable in helping us define the next steps for our business. The programme leaders were excellent and gave invaluable advice and feedback.

Jeremie Charlet, CTO & Co-founder, Trackener

It only takes you out of the office for two days and it’s really, really informative. I went along not knowing what to expect but it re-adjusted my thinking to focus on the pain points of my customer, in order to hone the product offering and tighten up my marketing messages. It can also lead to fully funded business support with SETsquared for 12-months.

Tom Davies, Founder of

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