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Event Outline: SETsquared Invest 2021 

Applications open 26 July 2021
Deadline for companies to submit application form attaching their 1-page executive summary and logo 10 September 2021, 9.00
Companies to engage with local centres /EIR w/c 13 September
1st Online Panel Selection Session with external investor panel + internal observers 28, 29 and 30 September
2nd Online Panel Selection Session with external investor panel + internal observers
3rd Online Panel Selection Session with external investor panel + internal observers
Written feedback & notification to inform companies about the outcome of the final selection following online panel selection sessions. Times for pitch refinement + Information Pack. w/c 4 Oct
Webinar – Investment Campaign – Compulsory 13 October, 14.00
Pitch refinement sessions – Zoom session with Tim Doidge 19, 20 and 21 October
Deadline for updated company 1-page summary by Envestry session
Envestry session – Zoom session with Christopher Hill 10, 11 and 12 November
Webinar – How to get the most out of the event – Compulsory 18 November, 14.00
Pitch recording sessions Tuesday 23 Nov
Final Information Packs sent to exhibiting/pitching companies along with draft Delegate List 24 November

9.30 – 11.30 : Setup and dress rehearsal of presentations

Tuesday, 30 November

9.00 – 11.00: Online Investment Showcase


Wednesday, 1 December 

Selecting the companies to exhibit and pitch (all stages are compulsory):

STAGE 1: Once applications are validated, companies will be invited to attend an online pitching session. A maximum of 45 companies will pitch online (if applications exceed this number, applicants will be selected on a first to apply basis).

At the online selection session, each company will give a 5-minute pitch to a panel of external investors and experienced entrepreneurs. A 10-minute Q&A + feedback from the panellists will follow each pitch.

The aim is to select 16 companies to pitch at the final event.

STAGE 2: Selected companies will be given further support to hone their pitch ready for the showcase via their local incubators and the will attend an online pitch refinement session delivered by a trainer.

STAGE 3: Selected companies will need to engage with their local centre and attend the online webinars and pitch recording session.


All companies selected to pitch at the showcase on 1 December will be required to attend a practice session on the morning of the 30 November.

5-minute Pitch Guideline:

What are they looking for in a pitch and what questions do they want answered?

In general, the audience is looking for an overview/snapshot of your value proposition in the time allocated. They are not expecting huge amounts of detail about how your solution works but are interested in the overall business opportunity that you are presenting. As a guide it is recommended that you cover the following questions:

  • The Problem
    What is the problem that you are trying to solve?
  • The Solution
    What is your solution to that problem?
  • The Opportunity
    What is the market opportunity for your solution?
  • The Business Model
    Explain how the business model works.
    How are you going to make money and what investment are you looking for?
  • The Team
    Who are they and what is their relevant experience?
  • The Ask
    What do you need in terms of next steps?


If you have any questions, please email [email protected] or call 07516 730636.

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