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Rowdy Kind

Kate Tilbury

“We know our business, but what SetSquared has added is the ability to navigate the startup ecosystem and access funding and support we didn’t know existed.”

Kate Tilbury


Rowdy Kind is the world’s first plastic free body care for kids’ sensitive skin. We take everything you’d expect in a high-quality bottle of kids’ shampoo, conditioner, body wash and moisturiser, without the environmental footprint. Rowdy Kind’s mission is to make bath time sustainable.


Top 3 achievements:

  • >£160k Revenue, >3000 customers, with 36% Repeat Rates
  • Prevented over 40k plastic bottles being used
  • Multi-Award-Winning including Junior Design Awards, Green Parent Awards, Great British Entrepreneur Awards and Global Good Awards; recipient of 2 innovation grants

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