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Programme Agenda: West of England Health Innovation Programme

Please note that this version is a draft and is subject to minor changes.

Day 1

Welcome and Introductions

  • What is SETsquared and who are your programme facilitators?
  • What is the AHSN, what do they do and who are the team?
  • Who are you and what is your business idea?
  • Introducing: Design | Model | Test

Design Warm-up

  • What is design?
  • The Marshmallow Challenge!

Introducing the Business Model Canvas

  • Why start-ups fail
  • Innovation best practice and using the Business Model Canvas
  • Introduction to the NHS as a market place (Kings Fund Video)
  • How does the business model canvas apply to the NHS?


The Customer

  • Identifying customers, their problems and impact
  • Finding groups of customers that form market segments
  • Who are the various customers for products and services used within Healthcare
  • Look at the decision making units within the NHS – who will buy, use and purchase product/service?

Day 2

Value Proposition

  • Understanding the all-important problem/solution fit
  • Putting together your value proposition
  • Using the NIA fellows/national programmes as case studies, who are they, what is their value proposition, what have they done to be successful?


The Opportunity

  • Segmenting markets
  • Targeting markets and how to reach them
  • Different types of NHS purchasing, what is most appropriate for digital, med tech, diagnostics etc. (national vs regional vs local)
  • NHS priorities

Revenue Streams

  • Choosing revenue models
  • How to set price: putting a value on your value proposition
  • Health economics and financial evidence required to create an NHS business case.

Day 3


  • Identifying the activities and how they add value
  • Understanding the resources and their cost structures
  • What evidence and evaluation is required to be successful in the NHS?
  • High level conversation about the different types of regulation for different innovations.

Business Model Design

  • Exploring and prototyping business models
  • Business model patterns


Assessing Business Models

  • Business Model Mechanics
  • Trigger questions, research and iterations

Business Model Testing

  • What to test and when
  • How to test and what to do with what you learn

Finance and Investor Perspective / How to fund the next stage of your business

  • Investors and Investor Psychology – who’s buying?
  • Understanding an investors view of a Business Model
  • Access to funding (Kevin Brooks session) as an alternative to investment e.g. grant funding

Day 4

Business Model Story

  • Building your business model story
  • How do the pieces reinforce the whole?
  • AHSN support and the wider network – who else can support you going forwards?

Pitch Perfect

  • Hints and tips to pitch successfully
  • How to impact your audience


Company Business Model Canvas Presentations

  • Companies present their Business Model Canvas to a panel
  • 3-5 minutes to communicate your business model and next steps (length depends on number of participants)

Speed Mentoring!

  • Like Speed-dating, but more useful!
  • Companies have 1:1 sessions with each mentor and panellist

Wrap-up and Prize Giving!

  • A prize for the best presentation/business

SETsquared is a partnership between

  • University of Bath
  • University of Bristol
  • University of Exeter
  • University of Southampton
  • University of Surrey