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Primer Design

Jim Wicks & Rob Powell

Rob Powell “SETsquared supported us practically as a start up with affordable office space and then provided invaluable support in business planning and the focus to drive us forward.”

PrimerDesign Ltd is a specialist in the DNA detection technology; real-time polymerase chain reaction (PCR) used as a research tool and to diagnose disease.

Top 3 achievements:

  • Raised a total of £30k investment and grew business to a successful exit of £12.5m.
  • Developed business model with GPs routinely running >80% and EBITDA > 30%.
  • One of the first to market with a diagnostic test during several major public health outbreaks including Bird Flu, Zika virus, Ebola and others.

SETsquared is a partnership between

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