Agenda: Two-day Entrepreneur’s Programme

Day 1

Welcome and Introductions

• What is SETsquared and who are your programme facilitators?
• Who are you and what is your business idea?
• Introducing Build|Model|Test

Build Warm-up

• What is architecture?
• The Marshmallow Challenge!

Introducing the Business Model Canvas

• Why innovations fail
• Innovation Best Practice and using the Business Model Canvas

The Customer

• Identifying customers, their problems and the impact
  Finding groups of customers that form market segments

Value Proposition

• Understanding the all-important problem/solution fit
• Putting together your value proposition

Lunch

The Opportunity

• Segmenting markets
• Targeting markets and how to reach them

Revenue Streams

• Choosing revenue models
• How to set price: putting a value on your value proposition

Feasibility

• Identifying the activities and how they add value
• Understanding the resources and their cost structures

Business Model Testing

• Exploring and prototyping business models
• Business model patterns

Day 2

Assessing Business Models

• Business Model Mechanics
• Trigger questions, research and iterations

Business Model Testing

• What to test and when
• How to test and what to do with what you learn

Finance and Investor Perspective

• Investors and Investor Psychology – who’s buying?
• Understanding an investors view of a Business Model

Presenting and the Business Model Story

• Building your business model story
• Hints and tips to pitch successfully
• How to impact your audience

Lunch

Company Business Model Canvas Presentations

• Companies present their Business Model Canvas to a panel
• 3-5 minutes to communicate your business model and next steps (length depends on number of participants)

Speed Mentoring!

• Like Speed-dating, but more useful!
• Companies have 1:1 sessions with each mentor and panellist

Wrap-up and Prize Giving!

• A (small) prize for the best presentation/business