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Programme Agenda: Entrepreneur’s Workout

Day 1


  • An introduction to your programme facilitators
  • Zoom – principles and practice
  • Who are you and what is your business idea?
  • What is SETsquared and what is its impact on the UK?
  • Introducing Build – Model – Test


  • The Marshmallow Challenge – and it’s learnings
  • Prototyping
  • What we can learn from architects

Business Model Canvas

  • Why most start-ups fail … and why some succeed?
  • Essentials of the Business Model Canvas (BMC) … how it works!
  • Business Model Canvas best practices


  • The difference between a customer and a user
  • How to create a customer profile
  • Essentials of the Value Proposition Canvas (VPC) … how it works!
  • What jobs a customer needs to get done and what their pains and gains are

Value Proposition

  • What is a value proposition?
  • The difference between features and benefits
  • How the ‘value proposition’ side of the canvas works


Day 2


  • How to interact and reach your customers
  • Understanding different types of channels and customer relationships
  • Assessing the size of the opportunity and where the focus is?

Revenue Streams

  • Different types of revenue streams
  • Setting price
  • Understanding value


  • Understanding what a value chain is
  • What makes up costs?
  • How to re-imagine your value chains and cost structures


Day 3

Business Model Testing

  • What you need to test
  • What types of testing you can use
  • What to do with what you find out

Business Model Canvas Presentations

  • Companies present their Business Model Canvas to a panel of experts
  • 3-5 minutes to communicate your value proposition, business model and next steps

Speed Mentoring

  • Like speed dating but more useful!
  • Companies have 1:1 session with each individual mentor and panelist

Wrap-up and finish


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