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Fully-funded support for Swindon & Wiltshire-based businesses

10 & 11 May 2023, in-person, Swindon, Leonardo Hotel (Formerly Jury’s Inn)

Applications now open


Support to scale your business


Work with expert mentors


Receive valuable feedback to shape your business proposition


Build a detailed picture of your potential customers and prospects

About the Workout

Fast-paced and dynamic, this programme has been designed as a free training opportunity for you and your teams within businesses in the Swindon & Wiltshire area.

SETsquared’s Swindon & Wiltshire programmes have supported more than 100+ local organisations to innovate, grow, and develop their business. Since late 2019, we’ve helped businesses from across the board unlock the next phase in their journey. This fully funded package of support can help you identify the best route to take your business to the next level and stay ahead of the competition.

The programme takes place across two full days, allowing you to focus on developing your business strategy with our panel of experts and experienced mentors on-hand to guide you through the process.

Check out the agenda 

Meet the Mentors: on the Workout, you will be supported by a team of highly experienced mentors.

Find out more about their experience and skillsets


More about the programme

Understand how to drive increased revenue and help recession-proof your business as part of this workout. Using the Strategyzer’s Business Model Canvas, you’ll deep dive into your business model, value proposition, customer segmentation, channels for winning customers and revenue model, helping you to build a strong foundation for a profitable, differentiated and successful business. It’s designed to be very practical and hands-on and will help to put theory into practice on your own business as well as other established business models.


The programme culminates in the opportunity to pitch your business model to a panel of experts and also speed mentoring which will give you lots of valuable feedback on your business.

Got a question about our Business Strategy Workout? Take a look at our FAQs.

Hear from previous participants

The Entrepreneurs Workout helped refocus my vision and to get back to basics

Becky Avery, founder of Hazel & Blue, describes her experiences on our Entrepreneur’s Workout and what it’s meant for her business.

Read her blog post.

“We thought we were being innovative, but we weren’t”

Alan Roan, Managing Director and co-Founder of Cervus Defence, and Amanda Coleman, Chief Scientific Officer at Cervus Defence, tell us about their experience of our Innovation Workout.

Read the full blog post.

Make time to look at your business with the experts at an Entrepreneurs Workout

Jane Belcher, owner of mineral sunscreen brand SETT reflects on her recent experience at our Entrepreneurs Workout.

Read her blog post.

“A business model is something that evolves and occasionally changes completely”

David Speight, Managing Director of Scaled Ltd, highlights his main takeaways from our online Innovation Workout.

Discover what he thought of our fully funded workshop in our blog.

SETsquared’s Entrepreneur’s Workout was life changing. It was an incredibly valuable experience and I wish I’d had the opportunity to take part in a programme like this when I originally went into business 10 years ago.

James Hill, Director, Fudge Animation Studios

For me, getting advice from these experienced people who’ve done it before was gold dust and I could have paid a fortune for that if the Innovation Workout hadn’t come along. I really enjoyed it because it was like a speed dating of ideas, it forced me to sit down and do tasks quickly.

Alan Roan, Cervus Defence

The Entrepreneur’s Workout was really valuable in helping us define the next steps for our business. The programme leaders were excellent and gave invaluable advice and feedback.


Jeremie Charlet, CTO & Co-founder, Trackener

I came into the Innovation Workout thinking I knew all of this, that it would be nothing new, but I was so impressed. It’s not just the content, although the content is great, it’s the participation and feedback from everyone which has really helped me. I’ve now formed my cloud of thoughts into an actionable plan.

Diego Grioso, Let’s Improve Ltd

Apply for Business Strategy Workout.

Teams of up to three are welcome to apply for the programme, or you can attend alone. Your application will be assessed by our team and we will be in touch with further information.

If you require any special support to access this event, please contact us so we can help make the necessary arrangements.

We value your privacy and will never pass your details on to third party organisations.

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