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WORLD LEADING BUSINESS SUPPORT
Turning research into real-world impact starts with the right partnerships. In this programme, you’ll explore key commercial engagement pathways, map your innovation ecosystem, and learn how to craft compelling partnership propositions. You’ll also gain practical insights from a tech transfer case study and discover tools to help validate and advance your commercial opportunities.
In this lesson, we’ll explore the various ways research can be commercialised.
Understanding these options is the crucial first step in your journey towards translating your research into impact.
We’ll delve into why partnerships are essential, how businesses interact with research groups, and the vital role partnerships play in translational research.
By the end of this lesson, you’ll be able to identify and describe different commercial engagement pathways and understand their respective advantages and disadvantages.
In this lesson, you will map the ecosystem you currently participate in and explore gaps and opportunities within it.
You will evaluate partner linkages between different types of ecosystem participants and explore opportunities to widen your ecosystem through existing partners.
Let’s begin by exploring partnerships.
In this lesson, we will take the partnership opportunities identified in Lesson 2 and work on bringing them to life as real partnerships, creating meaningful value on both sides.
By the end of the lesson, you will have:
• Practised how to craft both the “offer” and “ask” of a partnership proposition.
• Learned the tried and tested approaches to partnership creation that increase the chances of creating strategically significant partnerships.
• Selected and prioritised a target partner list from your ecosystem, to initiate a partner development process within your team.
Hear from a tech transfer officer on partnerships.
This lesson focuses on the role of commercialisation support from university tech transfer offices, and the transformative effect partnerships can have on identifying and qualifying commercial opportunities at every stage of a research project.
You’ll learn about the way universities support researchers early in their commercialisation journeys.
You’ll be introduced to the SETsquared Impact-IP toolkit, which contains guidance for researchers embarking on partnership negotiations.
And you’ll be able to reflect on the role of partnerships in validating commercialisation opportunities from the tech transfer perspective.
Latent Drive
Follow the real-world story of Frazer Ely, founder of the pioneering green hydrogen company Latent Drive.
This case study explores how he built a complex, multi-layered partnership strategy to take a revolutionary technology from concept to a major demonstration project.
You will see how Frazer managed a technical collaboration with five different partners, leveraged the institutional ecosystem for support, and made a critical strategic decision to bring commercial expertise onto his board. This case provides a practical example of the different forms partnerships can take and the roles they play in a deep-tech venture.
By the end of this lesson, you will be able to evaluate the different roles that technical, strategic, and ecosystem partners play in the development of a deep-tech company.
Ecomar Propulsion
Follow the real-world story of Eugene Bari, founder of the zero-emission marine technology company, Ecomar.
This case study explores how he built his company by making a series of unconventional partnership decisions, long before taking on major investment.
You will see how he built a world-class advisory team by trading equity for expertise, used academic collaborations as a vital source of market intelligence, and made the tough decision to pivot away from his personal passion to follow a more scalable industrial market.
This case provides a practical example of how a blended partnership strategy can be used to de-risk and accelerate a deep-tech venture.
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