Trackener: Powering from prototype to product launch

Trackener’s unique horse monitoring device is set to revolutionise the horse care market globally. It’s a device worn by the horse 24/7 which monitors key indicators of their health, meaning horse owners can get unprecedented insights on a mobile app about the horse’s life and exercise sessions.

FACT FILE

Start date: September 2015

Website: Visit website

Location: Basingstoke

Employees: 4 plus contractors

SETsquared Programme: ERDF Digital Entrepreneur’s Programme

Investment raised: £68k

KEY MILESTONES

January 2016

Became a member of SETsquared Basingstoke

December 2016

Product prototype developed

July 2017 - Present

Pilot programme rolled out to 20 potential customers, data used to finalise the product

July 2017

1st Seed Investment raised (via the Surrey 100 Club)

October 2017

Opened for pre-orders

January 2018

Began trials with 4 vetinary hospitals

January 2018

£5k grant from the School of Veterinary Medicine at the University of Surrey to research the monitoring of the health of horses and donkeys in developing countries

March 2018

Product shipping

“The Entrepreneur’s Programme was really valuable in helping us define the next steps for our business. The programme leaders were excellent and gave invaluable advice and feedback. Whether you are just at the idea stage or have a fully-formed business, the Entrepreneur’s Programme will only be a positive experience. For Trackener, it has brought lots of support and gave solid foundation to the business, which has been a vital early step for our business.”

“Working with SETsquared and taking part in the ERDF-funded Entrepreneur’s Programme has really accelerated the speed in which we’ve been able to bring the product to market. Getting access to experts in each domain is essential when starting any business and that’s what SETsquared’s so good at – connecting start-ups with the right people to move their business forward.”