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PrimerDesign Ltd

Real-time PCR is the technology of choice for the measurement of gene expression levels in biological samples. It is the technology of choice for diagnostic and research laboratories the world over.

PrimerDesign Ltd is an expert driven company with the goal of improving standards in real-time PCR and delivering these improvements to our customers.

PrimerDesign has successfully developed a new DNA probe technology in collaboration with ATDbio (also based in the SETsquared centre). The new technology represents a tangible improvement in the field of gene detection. PrimerDesign sell gene detection kits based on this ‘PerfectProbeTM’ technology throughout the World via their own ecommerce website

Fundamental to the measurement of gene expression by real-time PCR is the selection of the correct control genes. The leading technology for this selection process is known as ÒgeNormÓ and has been developed by the University of Gent, Belgium. PrimerDesign has acquired an exclusive licence to market kits based upon this ‘geNorm’ technology and thus can be considered the worldwide market leader is this increasingly important field.

PrimerDesign’s reputation has grown rapidly over the last three years and the company has successfully secured over 500 customers in over 50 countries across the globe.

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