INSIGHTS / News

Exeter-based sustainable travel business STAXY has secured equity funding from the British Business Bank’s South West Investment Fund, via appointed Fund Manager, The FSE Group. The investment is part of a wider funding round that includes participation from Angel Investors Bristol.

The funding will support STAXY as it accelerates through its early growth phase, secures key commercial contracts, and further develops its proprietary technology ahead of a subsequent funding round.

Founded in 2020 by friends from the University of Exeter and University of Bath, STAXY is reshaping how people travel across sport, events, business and education. The AI-driven business was born out of a desire to make travel to events more affordable, convenient, safe and sustainable, with an initial focus on the sports sector. The company’s flagship solution is already in use with Aston Villa F.C., and a new partnership is due to launch with the University of Manchester this month.

The sporting world is increasingly under pressure to introduce measures to improve sustainability. Football alone accounts for 30 million tonnes of annual carbon emissions globally^[1], and across major sporting events fan travel represents the single largest contributor to their environmental impact[2].

STAXY is tackling this challenge head-on with a smart travel platform that integrates directly into club apps and websites, giving fans access to cost-effective, green, and convenient travel options, while providing sports clubs and event organisers with invaluable data to help them create smarter, more sustainable travel strategies.

“Travel to events is often expensive, inefficient, and environmentally damaging,” said Will Line, CEO and Co-founder of STAXY. “STAXY exists to change that. Our technology gives fans better options and clubs better data. With this new investment, we’ll be able to build on our early momentum, deepen our technology offering, and scale our impact across the events industry.”

STAXY’s platform uses GPS and motion data from mobile devices, enhanced by Machine Learning, to provide clubs and event organisers with actionable travel insights. A bespoke sustainability dashboard delivers metrics on emissions, travel patterns, distance and cost, enabling better planning, accountability, and measurable progress towards net-zero goals.

Matt Browning, Investment Manager at The FSE Group commented: “STAXY has developed a proven product that is already gaining strong traction with top-tier football clubs and the feedback from early customers is very positive. The committed and forward-thinking management team is supported by investors who are well-respected professionals in the industry. With a scalable business model and a clear path to growth, we’re excited to be supporting them at this critical stage of their journey.”

Paul Jones, Senior Investment Manager, from the British Business Bank, said: “STAXY is the latest example of a tech-driven business in the region that has leveraged AI and data analytics to create a new opportunity. Their sustainable travel platform is helping organisations reduce both their costs and carbon footprint, and with South West Investment Fund support we look forward to seeing their continued growth.”

Ben Cooper, Angel Investors Bristol, added: “We are delighted to support STAXY as they scale their innovative platform. Their mission to make event travel more sustainable, affordable, and efficient directly aligns with our focus on backing ambitious founders who are solving real-world problems with scalable technology. With early traction across leading football clubs and universities, STAXY is well-positioned to become a game-changer in sustainable travel, and we look forward to supporting the team as they accelerate their growth.”

The purpose of the South West Investment Fund is to drive sustainable economic growth by supporting innovation and creating local opportunity for new and growing businesses across the South West. It offers a range of commercial finance options with smaller loans from £25k to £100k, debt finance from £100k to £2m and equity investment up to £5 million.

The fund is increasing the supply and diversity of early-stage finance for South West smaller businesses, providing funds to firms that might otherwise not receive investment and helping to break down barriers in access to finance.

[1] https://earth.org/the-carbon-footprint-of-football/

[2] https://www.skygroup.sky/article/sky-launches-campaign-to-inspire-sports-fans-to-travel-green-