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Fully-funded business support for technology start-ups in the Swindon & Wiltshire area

4, 5 & 8 October 2021, half days, online

Applications now open


Hear from other entrepreneurs who have gone on to raise significant investment


Hone your pitch in front of a panel of investors and expert mentors


Receive valuable feedback to shape your proposition from the speed mentoring session


Build a detailed picture of your potential customers and prospects

About the Workout

Fast paced and dynamic, this fully-funded online programme is designed for founders of start-up businesses in the Swindon & Wiltshire area.

Built on Strategyzer’s Business Model Canvas, you’ll deep dive into your business model, value proposition, customer segmentation, channels for winning customers and revenue model, helping you to build a strong foundation for profitable and successful business. It’s designed to be very practical and hands on and you’ll be putting theory into practice on your own business as well as other established business models.

The programme culminates in the opportunity to pitch your business model to a panel of experts and also speed mentoring which will give you lots of valuable feedback on your business.

Check out the agenda

Please apply for a place including all the necessary company information. We will then review your application and contact you to confirm your place ASAP.

Who should apply?

We welcome applications from founders of early stage start-ups. You must have a registered company and be located in Swindon or Wiltshire.

If you run a more established business, our Innovation Workout may be more appropriate for you. Find out more about the Innovation Workout.

Get your free copy of Business Model Generationbusiness model generation book EW

Every company that attends our Entrepreneur’s Workout will receive a complimentary copy of Business Model Generation by Alexander Osterwalder and Yves Pigneur as part of our training support. The book is aimed at businesses striving to improve and develop their business model or looking to create a new one.

SETsquared’s Entrepreneur’s Workout was life changing. It was an incredibly valuable experience and I wish I’d had the opportunity to take part in a programme like this when I originally went into business 10 years ago.

James Hill, Director, Fudge Animation Studios

The Entrepreneur’s Workout was really valuable in helping us define the next steps for our business. The programme leaders were excellent and gave invaluable advice and feedback.

Jeremie Charlet, CTO & Co-founder, Trackener

Apply for a place.

Your application will be assessed by our team and we will be in contact to let you know the outcome.

If you require any special support to access this event, please contact so we can help make necessary arrangements.

Entrepreneur's Workout - Companies


  • Please provide links to any relevant web pages ( e.g. company website)

We value your privacy and will never pass your details on to third party organisations.

SETsquared is a partnership between

  • University of Bath
  • University of Bristol
  • University of Exeter
  • University of Southampton
  • University of Surrey