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Day 10: Putting it all together
Blog | Mike Austin | Mon, 23/05/2016 | 09:03
A high level view Day 10 of the “Market Exploration Program” in Boston, where we are getting ready for our USA launch later this year. Final day in Boston, and time to reflect on what I’ve learnt. I came to the USA to understand the market, and to refine our...
Day 9: Networking and serendipity
Blog | Mike Austin | Fri, 20/05/2016 | 10:06
Venture Cafe at the Cambridge Innovation Centre in Kendall Square Day 9 of the 'Market Exploration Program' in Boston, where we are getting ready for our USA launch later this year. I’ve heard 'Serendipity' mentioned a lot here in Boston. There’s lots of stories about chance meetings, overheard conversations which changed the...
Day 8: A Journey into uncertainty
Blog | Mike Austin | Thu, 19/05/2016 | 01:14
Professor Charles Kooney Day 8 of the “Market Exploration Program” in Boston, where we are getting ready for our USA launch later this year. A Journey Into Uncertainty was the title of the excellent seminar by Charles Cooney, Professor at MIT and director / founder or key advisor at numerous biotech...
Day 6: Building USA sales through the channel
Blog | Mike Austin | Wed, 18/05/2016 | 11:31
Great audience of investors and entrepreneurs for the "European Pitches" reception at the Cambridge Innovation Centre The weekend was scorching here in Boston. The locals tell me it isn’t always like this, but I find that hard to believe. Anyway, back to work today for day 6 of the “Market...
Day 7: Values and culture
Blog | Mike Austin | Wed, 18/05/2016 | 03:59
Boston by night Day 7 of the “Market Exploration Program” in Boston, where we are getting ready for our USA launch later this year. Amongst many networking opportunities, the seminar topic was “Building the best team”. Start with a Q&A: Q: Which company has these core values? Communication – We...
Day 5: Ignore hidden costs at your peril
Blog | Mike Austin | Mon, 16/05/2016 | 08:32
One company practicing their USA-focused pitch for an invited audience of VCs and advisors Friday brought a presentation about “Market Exploration and Validation”. The point that jumped out for me is that as an entrepreneur, you not only need to identify a customer, create a good product, etc. But you...
