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AUTHOR: Mike Austin
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Mike is a serial entrepreneur and technologist. He has been building software companies for over 20 years and has over 15 years experience of digital marketing technology. He co-founded one of the first UK-based ESPs in 2000, then became director of a marketing analytics company. Most recently, he co-founded The Real-Time Marketing Company, Fresh Relevance.
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Day 10: Putting it all together
A high level view Day 10 of the “Market Exploration Program” in Boston, where we are getting ready for our...
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Day 9: Networking and serendipity
Venture Cafe at the Cambridge Innovation Centre in Kendall Square Day 9 of the 'Market Exploration Program' in Boston, where we...
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Day 8: A Journey into uncertainty
Professor Charles Kooney Day 8 of the “Market Exploration Program” in Boston, where we are getting ready for our USA...
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Day 6: Building USA sales through the channel
Great audience of investors and entrepreneurs for the "European Pitches" reception at the Cambridge Innovation Centre The weekend was scorching...
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Day 7: Values and culture
Boston by night Day 7 of the “Market Exploration Program” in Boston, where we are getting ready for our USA...
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Day 5: Ignore hidden costs at your peril
One company practicing their USA-focused pitch for an invited audience of VCs and advisors Friday brought a presentation about “Market...
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Day 4: A trip to the infinite corridor
The photo shows the various entrepreneurs attending the kTeams accelerator in front of the MIT Great Dome. We had...
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Day 3: Take out the tech and focus on value
More work on positioning today, focusing positioning further for the USA and for the selected audience. The focus remains...
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Day 2: How to win VCs and influence them
Day 2 started at around 04:00am for me with Jetlag still working through my system. After a few hours...
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Day 1: Get to the point and do it fast
Mike Austin, CEO of Fresh Relevance a Southampton SETsquared member company, reflects on the whirlwind that has been his first day...
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